To make the most when using fragrance products, you need to have a good understanding of fragrances and their associated support base product (e.g., oil, gel, wax). This article and associated articles will assist you with this.
NOTE: This article is always under development. Please give suggestions via the comment section.
What's in a Name?
Fragrances are actually categorized as an aroma compound. Wikipedia provides an excellent Overview. Other names include aroma, flavor, and odorant. From Wikipedia:
"An aroma compound, also known as odorant, aroma, fragrance or Flavor, is a chemical compound that has a smell or Odor. A chemical compound has a smell or Odor when two conditions are met: the compound needs to be volatile, so it can be transported to the olfactory system in the upper part of the nose, and it needs to be in a sufficiently high concentration to be able to interact with one or more of the olfactory receptors."
For TPG, we shall use the term fragrance.
All of our fragrances are manufactured at the same concentration. However, they all have a different fragrance strength. Some are subtle and some are very strong. As you apply heat to these fragrances the smell will become stronger, but still relative to their original strength. We categorize these strengths as subtle, normal, and strong.
How well a fragrance is dispersed is dependent primarily on its temperature. Cold Throw and Hot Throw terms are used to describe this characteristic. All fragrance products will have a cold throw and hot throw characteristic.
Neutralize vs Mask
Many times one will use fragrance products to mask irritating smells in an area. The real goal should be to remove or neutralize the offending smell vice mask. However, sometimes this just isn't feasible. When selecting a fragrance to mask an offensive smell you need to consider the 1) fragrance strength, 2) how bold of a fragrance it has, and 3) proximity of the offending smell.